This is a blog for the Mental Health Policy Class at the George Warren Brown School of Social Work.

February 12, 2007

The Power of Advocacy

The latest Super Bowl score: Advocacy Groups 2, Advertisers 0.
In the second capitulation by a corporate behemoth in less than a week, General Motors yesterday agreed to modify a TV commercial it aired during Sunday's Super Bowl to address complaints from interest groups.
Mental health organizations had peppered GM with protests about the ad, contending that it trivialized suicide. In the commercial set to the strains of Eric Carmen's "All by Myself," a clumsy auto factory robot throws itself off a bridge in despair after being drummed off an assembly line. GM said it would edit the ad to eliminate the bridge sequence.

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