Drug Company Detailers

Independent lens - The Boston Globe: "Drug companies flood doctors' offices with attractive salespeople whose mission is to boost the number of prescriptions written for their products. But some say that the tactics used by the representatives, known as detailers, wrongly hype expensive new drugs when older, cheaper treatments work just as well. To combat the sales pitches, critics are now employing the same marketing methods that drug companies use to sell doctors on new products."