This is a blog for the Mental Health Policy Class at the George Warren Brown School of Social Work.
February 21, 2006
Donuts for doctors
"He found out which anti-depressant the doctors in the clinic seem to be favouring lately - Prozac - and why they aren't using his antibiotic - too expensive and hard to dose. Not a bad return for the price of a box of donuts. Now, is that why they call us detailers? he muses, as he records these items in his electronic scheduler, which contains a database of extraordinarily detail. In it are the likes, dislikes, and habits of specific physicians in his sales area, even down to such minutiae as the birthdays of the doctors' kids, and the kind of wine their spouses prefer - and, of course, what drugs they tend to prescribe."
Posted by Danny Wedding at 4:02 PM